Motorola Foam Dome – Big Day Out

Motorola were looking for a unique way to launch their new IP rated handset and wanted a fresh idea for an activation for the Big Day Out. We were approached by their agency to pitch some ideas around music, fun and water, given the main feature of the handset was it’s waterproofness. We pitched the idea of using our Foam Canon, in a very unique and exciting way, by creating the Foam Dome experience. We developed a chrome circular DJ platform so the Foam Canon could move around the dome. This was all housed under a massive 15m bespoke inflatable dome tent.
We developed the unique concept from the ground up, engineered and build the DJ booth and dome tent and then activated for them at the Big Day Out. Although it was an overcast day the Foam Dome was a big hit with the revellers and a successful activation for Motorola, delivering plenty of product demonstration opportunities and social media impressions.